Multiple choice

A company produces sugar as a product. Which of the following targets of marketing strategy will it follow?

  1. Concentrated targeting

  2. Undifferentiated targeting

  3. Multi-segment targeting

  4. None of the above

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Undifferentiated targeting is when no segments are formed and the whole market is pursued as one. Sugar is a commodity product which is used by all. Hence, it falls under this category where segmentation is not required.