Multiple choice

To which type of target market strategy does the term cannibalisation belong?

  1. Undifferentiated targeting

  2. Multi segment targeting

  3. Concentrated targeting

  4. None of thees
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Multi segment targeting is the right answer as it involves the targeting of various segments. Hence, the firm carries out cannibalisation of its own product to keep the market segments to itself. 

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