UGC NET - Marketing: Segmentation and Targeting

It is the technological edge that differentiates Apple from its competitors and helps it create a segment for technology savvy customers.

Exploitable market assets is the right answer. It defines the capability of the firm in which it is able to exploit the current technology, manufacturing and marketing strengths of the market.

This option is the right answer as because of a lot of competition and less number of buyers and suppliers customise their products for business buyers in most cases.

According to this logo pepsi is selling to the segment of youth . Hence, in this scenario pepsi is targeting the youth segment.

Solutions are provided in case of solution selling to reduce costs for the buyer. Hence, it is the right answer.

The permanent sole supplier deal refers to enterprise selling. Hence, it is right answer.

Products with low value and cost to the customer that involve some risk for supply are reffered to as bottleneck products. Hence, it is the right answer.

This is the right answer as problem recognition does not take place in case of a straight rebuy.

Conjoint analysis refers to the method in which the customer ranks its preference for alternative market offerings or concepts and value is placed on each attribute. Hence, it is the right answer.

Coke is an example of mass marketing or undifferentiated marketing hence it is the right answer.

Clustered preferences refers to natural market segments hence it is the right answer.

In contracted transaction, the buyer supplier relationship is very short. Hence, there is a very low level of trust, co-operation and interaction. Hence, it is the right answer.

All of the above traits define a niche hence it is the right answer.

This example relates to a sector as a sector is defined as the population that a firm targets even if the customer belonging to that target population requires it or not.

Low unit price packaging is targetted towards middle income segment.

Multi segment targeting is the right answer as it involves the targeting of various segments. Hence, the firm carries out cannibalisation of its own product to keep the market segments to itself. 

All of the above is the right answer. 

Purchase occasion is the right answer as it is the occasion of an emergency use that the person needs to buy that medicine.

A cohort group does comprise of an generation segment, hence it is the correct answer.

Undifferentiated marketing is the right answer as when  the cost of developing a separate marketing mix for separate segments outweighs the potential gains that can be incurred by meeting customer needs then mass marketing is the best startegy followed.