Multiple choice

Which type of target market strategy is followed when the cost of developing a separate marketing mix for separate segments outweighs the potential gains that can be incurred by meeting customer needs?

  1. Undifferentiated marketing

  2. Focus marketing

  3. Differentiated marketing

  4. Customised marketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Undifferentiated marketing is the right answer as when  the cost of developing a separate marketing mix for separate segments outweighs the potential gains that can be incurred by meeting customer needs then mass marketing is the best startegy followed.

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