Multiple choice general knowledge

Differentiated target marketing is:

  1. Where the organisation aims its product/service at the whole market

  2. Where the organisation concentrates its marketing effort on one particular segment

  3. Where the organisation decides to target several segments.

  4. Where the organisation mass markets its product
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Differentiated target marketing involves targeting multiple market segments with different marketing mixes for each segment. This approach recognizes that different customer groups have different needs and develops tailored strategies for each. Mass marketing (D) targets everyone with one offer, concentrated marketing (B) targets one segment, and undifferentiated marketing (A) are essentially the same as mass marketing.

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