Multiple choice general knowledge

Niche marketing is about:

  1. The firm concentrating their marketing effort on one particular segment

  2. The firm concentrating their marketing effort on several segments

  3. The firm concentrating their marketing effort on the mass market

  4. The firm concentrating their marketing effort on particular countries.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Niche marketing focuses on serving a specialized, well-defined segment of the market rather than the entire market. By concentrating resources and tailoring offerings to a specific group, firms can build strong competitive advantages in narrow markets. Mass marketing (Option C) targets all consumers, while multiple segments (Option B) would be differentiated marketing.

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