Multiple choice

A narrowly selected target market segment with very particular characteristics

  1. Niche market

  2. Primary market

  3. Mass market

  4. Secondary target market

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

A niche market is a highly specialized and narrowly defined segment of a larger market. A mass market targets a broad audience, while primary and secondary markets refer to the main and alternative target groups.