Multiple choice

When doing market segmentation analysis, the marketer finds which segments has the greatest opportunity. These segments are called ________.

  1. primary markets

  2. niche markets

  3. demographic markets

  4. target market

  5. none of these

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. It can be the key to a small business success.

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