Multiple choice

Match the following:

 
List - I
List - II
(a) Market segmentation
1. Pricing high of a new product initially,
(b) Skimming price
2. Process of disaggregating a market into a number of sub-markets.
(c) Multilevel marketing
3. Translation of the marketing plan into marketing performance
(d) Sales management
4. Modified version of direct marketing.

  1. (a)-(2), (b)-(1), (c)-(4), (d)-(3)

  2. (a)-(3), (b)-(1), (c)-(2), (d)-(4)

  3. (a)-(1), (b)-(2), (c)-(3), (d)-(4)

  4. (a)-(4), (b)-(2), (c)-(3), (d)-(1)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Market segmentation is the process of dividing a market into sub-markets (2). Skimming price involves pricing high initially for new products (1). Multilevel marketing is a modified version of direct marketing (4). Sales management translates marketing plans into performance (3). The correct matching is (a)-(2), (b)-(1), (c)-(4), (d)-(3).

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