Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice

Bank marketing involves

  1. Product marketing;

  2. Services Marketing

  3. Combination of product and services marketing;

  4. Professional Marketing
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Bank marketing is a hybrid discipline that involves promoting both tangible products (like credit cards or loans) and intangible services (like advisory or account management). This combination is necessary because banking is fundamentally a service-oriented industry that utilizes specific financial products.

Multiple choice

Which marketing concept is based on “Ethical Marketing practices”?

  1. The Selling Concept

  2. The Marketing Concept

  3. The Production Concept

  4. The Societal Marketing Concept
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The societal marketing concept or Ethical Marketing practice is an enlightened marketing concept which holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements and society's long term interests.

Multiple choice

Which kind of pricing is used during happy hours?

  1. Value Pricing

  2. Promotional Pricing

  3. Differentiated Pricing

  4. Bundling
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

 Differentiated Pricing is also known as time pricing i. e. difference in rate based on peak and non-peak hours of shopping.

Multiple choice

Which one is not the step of marketing control?

  1. Set specific marketing goals

  2. Measure the marketing performance

  3. Evaluate the market plan

  4. Take corrective actions
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Evaluating the market performance is the third step of marketing control.

Multiple choice

Who defined marketing audit as “It is comprehensive, systematic, independent and periodic examination of a company's environment, objectives, strategies and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.”?

  1. Brownlie

  2. Sutcliffe

  3. Sandra Selley

  4. Philip Kotler
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Philip Kotler define marketing audit as “It is comprehensive, systematic, independent and periodic examination of a company's environment, objectives, strategies and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.”

Multiple choice

Which of the following statements is true with regard to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Today's customers are advertisement friendly.

  2. Today's customer avoids direct marketing.

  3. Customers love advertisements.

  4. All of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The theme of the passage is that today's consumers avoid 'on the face' or 'direct' marketing. Hence, options 1 and 3 are incorrect.

Multiple choice

What type of a meduim is the internet?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Digital

  2. Interactive

  3. Both

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

 Internet serves as both a digital and an interactive medium.

Multiple choice

Which of the following statements is true according to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Customer never change.

  2. Customer changes with time.

  3. Today's customer is different from yesteryears' customer.

  4. Customers are aggressive lot.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Option (1) goes against the idea of the passage, which is that customers of today are different from the yesteryears' customers.