Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

Which factor is responsible for development of marketing?

  1. Barter System

  2. Production-orientation

  3. Sales-orientation

  4. Marketing-orientation

  5. All of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The evolution of marketing resulted from various stages, including the barter system, production-oriented eras, sales-oriented eras, and finally the modern marketing-oriented era.

Multiple choice

Promotion mix includes�

  1. Direct marketing

  2. Sales Team

  3. Public Relation or Publicity

  4. Advertisement

  5. All of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The promotion mix is a combination of various communication tools including advertising, personal selling, public relations, and direct marketing used to reach the target audience.

Multiple choice

Which is a part of Promotion mix?

  1. Advertisement

  2. Personal Selling

  3. Packaging

  4. Quality or Standardisation of a Product

  5. A and B are both
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The promotion mix consists of tools used to communicate with customers, which includes both advertisement and personal selling.

Multiple choice

Marketing's Concept of Four P's expressed—

  1. Seller's view

  2. Buyer's or customer's view

  3. Product's view

  4. All of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The traditional 4P marketing mix (Product, Price, Place, Promotion) was developed from the perspective of the seller or the firm, focusing on what they offer to the market.

Multiple choice

Four C's of marketing expresses—

  1. Market's view

  2. Seller's view

  3. Buyer's or customer's view

  4. Product's view
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The 4Cs of marketing (Customer value, Cost, Convenience, Communication) were proposed as a customer-centric alternative to the seller-centric 4Ps.

Multiple choice

Marketing mix can be changed due to�

  1. Economic Policies of respective Countries government

  2. Law and Regulation of Government

  3. Climate

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The marketing mix is dynamic and must be adjusted in response to external environmental factors, including government regulations, economic policies, and climate or geographic conditions.

Multiple choice

Which is/are activities of Promotional mix?

  1. Direct Sales

  2. Tele-marketing

  3. Internet Marketing

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The promotional mix includes various channels for communication, such as direct sales, tele-marketing, and internet marketing, to reach and influence potential customers.

Multiple choice

Match the following— List-I (Four P's of Marketing)

  1. Product
  2. Place
  3. Price
  4. Promotion List-II (Elements) (a) Brand (b) Storage and Transportation (c) Price List (d) Publicity (e) Physical

  1. 1 (a) 2 (b) 3 (c) 4 (d)

  2. 1 (b) 2 (d) 3 (a) 4 (c)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (d) 3 (b) 4 (a)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product relates to branding, Place relates to logistics (storage/transportation), Price relates to pricing strategy, and Promotion relates to publicity.

Multiple choice

New concept of marketing includes�

  1. Needs and Requirements of customer

  2. Product

  3. Sales

  4. Profit

  5. Cost
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The new concept of marketing is customer-oriented, focusing on identifying and fulfilling the needs and requirements of the customer rather than just pushing products.

Multiple choice

Social marketing�

  1. Is marketing of social assets

  2. Is a Social Product

  3. Is the design, implementation and Control of programmes seeking increase the acceptability of a social idea or practice in a target

  4. Is tool of social transaction

  5. All of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Social marketing is the application of marketing principles to influence behavior that improves personal or societal well-being, such as promoting health or environmental practices.

Multiple choice

Match the following— List-I (Factors of Marketing)

  1. Consumer Satisfaction
  2. Profit earning
  3. Consumer welfare
  4. Social Responsibility List-II (Elements) (a) Fare Price (b) Profit with Customer Satisfaction (c) Better Product Quality (d) Pollution Control (e) Brand

  1. 1 (a) 2 (c) 3 (b) 4 (d)

  2. 1 (a) 2 (b) 3 (c) 4 (d)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (a) 3 (d) 4 (b)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Consumer satisfaction aligns with fair pricing, profit earning aligns with customer satisfaction, consumer welfare aligns with product quality, and social responsibility aligns with pollution control.

Multiple choice

Uncontrollable Factor of marketing mix is/ are

  1. Consumer behaviour

  2. Competition

  3. Market System

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

External factors such as consumer behavior, competition, and the overall market system are uncontrollable by the firm, as they exist outside the organization's direct influence.

Multiple choice

Competition involves

  1. Quality of Product or Service

  2. Price level

  3. Marketing Policy

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Competition is a broad concept that encompasses various elements, including the quality of products, pricing strategies, and marketing policies used by rival firms.