Multiple choice

Directions: Read the passage given below and answer the question that follows it.

In the recent advertising industry awards, the Nirma washing powder campaign was awarded for being the best campaign ever undertaken in the Indian industry and owes its influence to its ability to reach the masses. The architect of this successful campaign said that the most important rule of advertising is, that it is rarely necessary to say something about the product being sold in an advertisement in order to boost sales. Rather, one only needs to attract the attention of the potential customer, memory does the rest.

Which of the following statements is assumed by the passage?

  1. People can remember a product without having much information about it.

  2. The Nirma advertising campaign helped in improving the memory of people.

  3. Reaching to the masses is very simple these days due to TV's high potential for reaching out to people.

  4. Nirma was, in fact, a very bad product that was marketed by a very good campaign.

  5. None of these
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A Correct answer
Explanation

The passage discusses, using the example of Nirma, how advertising usually needs only to draw people’s attention to a product. Thus, the passage implies that people can remember a product without having much information about it and this is the correct answer.

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