Multiple choice

“Marlboro” differentiates its brand on which basis?

  1. Product differentiation<o:p></o:p>

  2. Image differentiation<o:p></o:p>

  3. Image <o:p></o:p>

  4. Personnel differentiation<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Marlboro differentiates its product on the basis of image, i.e. it portrays its brand image as cow boy image. Hence, it is the right answer.

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