Multiple choice

Which of the following is defined as the nature of relationship that customers have with the brand and the extent to which the customers feel in sync with the brand?

  1. Brand imagery<o:p></o:p>

  2. Brand salience<o:p></o:p>

  3. Brand resonance<o:p></o:p>

  4. Brand performance<o:p></o:p>
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Brand resonance is defined as the  nature of relationship that customers have with the brand and the extent to which the customers feel in sync with the brand. Hence,this is the right answer.

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