Multiple choice

Which is the Five Factor of Marketing Mix as per 'Niel Border'?

  1. Product Planning, Distribution, Promotion, Place and Price

  2. Product Planning, Distribution, Promotion, Servicing and Marketing Research

  3. Price, Brand, Size, Discount and Rebate

  4. Storage, Order, Discount, Planning, Product

  5. All of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Neil Borden, who coined the term 'marketing mix', originally proposed a list of twelve elements, but his specific five-factor model is often cited as including product planning, distribution, promotion, servicing, and marketing research.

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