Multiple choice general knowledge

The Marketing Mix consists of

  1. Product, Price, Place, Promotion

  2. People, Products, Price, Place

  3. Price, Promotion, Advertising, Place

  4. Process, People, Physical Evidence, Product
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The classic 4Ps Marketing Mix (McCarthy's framework) consists of Product, Price, Place (distribution), and Promotion. These are the controllable variables that marketers combine to influence buyer response. Option D lists the 7Ps (extended services marketing), and B/C incorrectly substitute elements.

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