Multiple choice general knowledge

The Marketing Mix consists of:

  1. Product, Price, Place, Promotion

  2. People, Products, Price, Place

  3. Process, People, Physical Evidence, Product

  4. Price, Promotion, Advertising, Place

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The classic Marketing Mix (4Ps) consists of Product, Price, Place, and Promotion - the fundamental controllable variables that marketers combine to influence consumer response. Option C describes the extended 7Ps framework (Process, People, Physical Evidence) used for services, while Option D incorrectly substitutes Advertising for Product. The 4Ps framework, developed by E. Jerome McCarthy, is the foundation of marketing strategy.

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