Multiple choice

Which one of the following criterias has a defensive approach while selecting a brand element?

  1. <span style="line-height:=">Memorable<o:p></o:p>

  2. <span style="line-height:=">Adaptable<o:p></o:p>

  3. <span style="line-height:=">Meaningful<o:p></o:p>

  4. <span style="line-height:=">Likeable<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

“Adaptable” criteria of selecting a brand element is defensive in nature as it helps in preserving the brand equity in the face of various problems and constraints. Hence,this is the right answer.

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