Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice

Which of the following options is true according to the author?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Advertising revenues are increasing.

  2. Advertising revenues are dwindling.

  3. Advertising revenues are constant.

  4. Advertising revenues are cyclic.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The passage clearly states that 'advertising revenues are dwindling'.

Multiple choice

What do cult brands depend upon?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Advertising

  2. Word of mouth

  3. Internet advertising

  4. All of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

As per the passage 'Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word of mouth'.

Multiple choice

Which of the following statements is true according to the author?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Mass media is losing its sheen.

  2. Mass media is picking up.

  3. Mass Media is clutter free.

  4. All of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

 The entire passage talks about the failing effect of popular media like TV, newspapers and magazines.

Multiple choice

Which of the following statements is true as per the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Traditional media is interactive.

  2. Traditional media is not interactive.

  3. Both of the above

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The traditional methods of advertising like TV, newspapers, etc., are failing because they lack interaction with the customers.

Multiple choice

What is the meaning of 'in your face marketing'?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Blatant marketing

  2. Bold marketing

  3. Right marketing

  4. Punk marketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

'In your face marketing' means marketing that is very direct and candid.

Multiple choice

Which of the following statements is true according to the passage?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Companies are increasing traditional advertising expenditure.

  2. Companies are decreasing traditional advertising expenditure.

  3. Advertising expenditures are constant.

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

 The passage talks about how companies are now moving away from traditional methods of advertising.

Multiple choice

Spam means ____________.

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. unsolicited messages

  2. solicited messages

  3. porn advertisements

  4. bulk mails
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Spam means 'unwanted or unsolicited mails'.

Multiple choice

Cult brand means _________.

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. brand with a slight following

  2. brand with a mass following

  3. brand without following

  4. brand associated with a cult
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

 Cult brands refer to the brands that are known and already have a huge number of loyal consumers. 

Multiple choice

What is TiVo used for?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. To record adverts

  2. To record programs

  3. To record both programs and adverts

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The first paragraph contains the answer; ' He even has a TiVo which records his favourite TV programs, minus the advertisements.'.

Multiple choice

Which of the following options do we need for attracting today's consumer?

Directions: Read the passage and answer the following question.

The customer of today is different from the one of yesteryears. Today’s customer knows how to avoid marketing efforts directed at him. He has a caller ID on his telephone to block unwanted calls, a spam and popup blocker on his Internet. He even has a TiVo which records his favorite TV programs, minus the advertisements. Traditional branding models using traditional media will no longer work. As someone once said, “How do you become a millionaire?” "Become a billionaire and then buy an airline !” Then someone modified it and said, “buy a newspaper!” With advertising revenues dwindling steadily, traditional media like newspapers, magazines are singing their swan song too, making brand building more challenging.

When Wieden + Kennedy created the ”Just Do It” campaign for Nike, TV and print helped spread the magic of ‘swoosh’ the world over. Today, Nike is finding itself out -of -sync with its target consumers, for they are now tuning into different forms of media . It's more the digital and interactive ones that have got them hooked . Almost all top brands today have started spending less and less on advertising . MacDonald’s has cut its TV ads from 80% to 50%. Samsung, unlike Sony, advertises on TV only during the last six months of the year when sales peak.

Like most cult brands, Ikea too spends very less money on advertising. They prefer to generate a word- of- mouth. Johnson and Johnson, which traditionally spent a lot on TV and print, changed its media spending pattern last year. Plain advertising is no longer working and marketers need to look beyond the comfort of 30-second TV spots . The new generation is, in fact, averse to “in- your- face –marketing” efforts. One needs to think of novel ways of reaching out to today’s customers.

  1. Time tested methods

  2. Traditional models

  3. Novel ways of marketing

  4. All of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

 It can be inferred from the passage that traditional methods of advertising have lost its mark, what is required now is 'out of the box' ideas to capture the consumers.

Multiple choice

Directions: Select the most appropriate fillers for the blanks such that the sentence makes coherent sense.

Comparative advertising can sometimes ___________ very badly and instead of gaining more _________ the company promoting such practices may actually lose them.

  1. pay, publicity

  2. backfire, customers

  3. use, shares

  4. gain, market
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Advertising is used to promote a product and going by the flow of first part of sentence, first blank should be filled by a word, which denotes negative publicity for the product. Both options (1) & (2) are pay and backfire are valid. Now using these two options check whether second blank is suitably filled or not from option (1). The sentence goes like 'instead of gaining more publicity', it doesn't sound too good to be deemed correct as you can't lose publicity whereas from option (2) the sentence goes like 'instead of gaining more customers', it sounds convincing. Hence, (2) is the answer.

Multiple choice

Old concept of marketing includes�

  1. Products/Services

  2. Sales and Sales Promotion

  3. Profit by sales

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The traditional or old concept of marketing was primarily production and sales oriented, focusing on maximizing sales volume and profit through aggressive promotion rather than customer needs.

Multiple choice

Sales Promotion is a tool of�

  1. Old concept of marketing

  2. New concept of marketing

  3. Accounting

  4. Cost

  5. Budget
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Modern marketing emphasizes building relationships and creating value, where sales promotion is used as a strategic tool to engage customers and drive demand.

Multiple choice

Profit by customer satisfaction is a tool of�

  1. New concept of marketing

  2. Old concept of marketing

  3. Finance

  4. Production

  5. Price
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The new or modern concept of marketing shifts the focus from just selling products to satisfying customer needs and building long-term satisfaction.