Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice

Four C's of marketing expresses—

  1. Market's view

  2. Seller's view

  3. Buyer's or customer's view

  4. Product's view
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The 4Cs of marketing (Customer value, Cost, Convenience, Communication) were proposed as a customer-centric alternative to the seller-centric 4Ps.

Multiple choice

Marketing mix can be changed due to�

  1. Economic Policies of respective Countries government

  2. Law and Regulation of Government

  3. Climate

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The marketing mix is dynamic and must be adjusted in response to external environmental factors, including government regulations, economic policies, and climate or geographic conditions.

Multiple choice

Which is/are activities of Promotional mix?

  1. Direct Sales

  2. Tele-marketing

  3. Internet Marketing

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The promotional mix includes various channels for communication, such as direct sales, tele-marketing, and internet marketing, to reach and influence potential customers.

Multiple choice

Match the following— List-I (Four P's of Marketing)

  1. Product
  2. Place
  3. Price
  4. Promotion List-II (Elements) (a) Brand (b) Storage and Transportation (c) Price List (d) Publicity (e) Physical

  1. 1 (a) 2 (b) 3 (c) 4 (d)

  2. 1 (b) 2 (d) 3 (a) 4 (c)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (d) 3 (b) 4 (a)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Product relates to branding, Place relates to logistics (storage/transportation), Price relates to pricing strategy, and Promotion relates to publicity.

Multiple choice

New concept of marketing includes�

  1. Needs and Requirements of customer

  2. Product

  3. Sales

  4. Profit

  5. Cost
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The new concept of marketing is customer-oriented, focusing on identifying and fulfilling the needs and requirements of the customer rather than just pushing products.

Multiple choice

Social marketing�

  1. Is marketing of social assets

  2. Is a Social Product

  3. Is the design, implementation and Control of programmes seeking increase the acceptability of a social idea or practice in a target

  4. Is tool of social transaction

  5. All of these
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Social marketing is the application of marketing principles to influence behavior that improves personal or societal well-being, such as promoting health or environmental practices.

Multiple choice

Match the following— List-I (Factors of Marketing)

  1. Consumer Satisfaction
  2. Profit earning
  3. Consumer welfare
  4. Social Responsibility List-II (Elements) (a) Fare Price (b) Profit with Customer Satisfaction (c) Better Product Quality (d) Pollution Control (e) Brand

  1. 1 (a) 2 (c) 3 (b) 4 (d)

  2. 1 (a) 2 (b) 3 (c) 4 (d)

  3. 1 (c) 2 (a) 3 (b) 4 (d)

  4. 1 (c) 2 (a) 3 (d) 4 (b)
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Consumer satisfaction aligns with fair pricing, profit earning aligns with customer satisfaction, consumer welfare aligns with product quality, and social responsibility aligns with pollution control.

Multiple choice

Which is the nature of Marketing Mix?

  1. Integrated marketing strategy

  2. Mix of Mixes

  3. Helpful in marketing

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The marketing mix is defined as a set of marketing tools that a firm uses to pursue its marketing objectives in the target market, often described as an integrated strategy.

Multiple choice

Uncontrollable Factor of marketing mix is/ are

  1. Consumer behaviour

  2. Competition

  3. Market System

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

External factors such as consumer behavior, competition, and the overall market system are uncontrollable by the firm, as they exist outside the organization's direct influence.

Multiple choice

Competition involves

  1. Quality of Product or Service

  2. Price level

  3. Marketing Policy

  4. All of these

  5. None of these
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Competition is a broad concept that encompasses various elements, including the quality of products, pricing strategies, and marketing policies used by rival firms.

Multiple choice

Which is/are Controllable factor of Marketing Mix?

  1. Product related factor

  2. Wages policy of worker

  3. Job

  4. Fixed Budget

  5. All of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Controllable factors in the marketing mix are those that the firm can adjust, such as product-related factors (features, quality, design). Wages and budgets are generally considered internal operational or financial constraints rather than core marketing mix elements.

Multiple choice

Which is Physical Features of Product?

  1. Colour of Product

  2. Taste of Product

  3. Packaging of Product

  4. Size of Product

  5. All of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

Physical features of a product include any tangible attributes that can be perceived by the senses, such as color, taste, size, and packaging.

Multiple choice

Which is the assumption of Marketing Mix?

  1. Affected by environment

  2. Substitution of factors

  3. Coordination

  4. Marketing Budget

  5. All of these
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

The marketing mix relies on the assumption that factors are influenced by the environment, can be substituted to optimize results, require coordination, and are constrained by the marketing budget.