Multiple choice

Four C's of marketing expresses—

  1. Market's view

  2. Seller's view

  3. Buyer's or customer's view

  4. Product's view

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The 4Cs of marketing (Customer value, Cost, Convenience, Communication) were proposed as a customer-centric alternative to the seller-centric 4Ps.