Multiple choice

Which is/are Controllable factor of Marketing Mix?

  1. Product related factor

  2. Wages policy of worker

  3. Job

  4. Fixed Budget

  5. All of these
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A Correct answer
Explanation

Controllable factors in the marketing mix are those that the firm can adjust, such as product-related factors (features, quality, design). Wages and budgets are generally considered internal operational or financial constraints rather than core marketing mix elements.

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