Multiple choice

Who said that marketing mix is a Pack of four sets of 'P'?

  1. Mc Carthy

  2. Stanton, Hills and Philip Kotler

  3. Rath

  4. Govoni

  5. Drucker
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

E. Jerome McCarthy is widely credited with developing and popularizing the 4Ps of the marketing mix (Product, Price, Place, Promotion) in 1960.

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