Multiple choice

The concept of four P's as elements of marketing mix was given by

  1. Philip Kotler

  2. W.J. Stanton

  3. E.J. McCarthy

  4. Bruce J. Walker
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

E.J. McCarthy first classified the marketing mix into four key elements: Product, Price, Place, and Promotion. While Philip Kotler later popularized this framework, McCarthy was the original developer who conceptualized these 4Ps as the core components of marketing strategy.

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