Multiple choice

Who coined the expression “Marketing Mix”?

  1. Henry Fayol

  2. James Culliton

  3. Peter Drucker

  4. Abraham Maslow
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

James Culliton first used the term 'Marketing Mix' in 1948, describing the marketing executive as a 'mixer of ingredients' who combines elements like product, price, place, and promotion. Neil Borden later popularized this concept in the 1950s. Henry Fayol is known for management principles, Peter Drucker for management objectives, and Abraham Maslow for the hierarchy of needs.

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