Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,245 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

A company is seeking growth in new products which relate to technology or marketing parameters with the existing ones. Its growth strategy belongs to which of the following categories?

  1. Horizontal diversification

  2. Concentric diversification

  3. Conglomerate diversification

  4. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

This is the right answer as concentric diversification happens when the company seeks growth in new products which relate to technology or marketing parameters with the ones that are in existence.

Multiple choice

According to which of the following aspects of perception, a customer comes across and screens a particular stimulus generated for a market offering?

  1. Selective attention

  2. Selective retention

  3. Classical conditioning

  4. Selective distortion
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Selective attention as a component of perception  refers to the criteria when a customer comes across and screens a particular stimulus generated for a market offering. Hence, it is the right answer.

Multiple choice

What are the functions of Business Impact Analysis (BIA)?

  1. Lost sales and income.

  2. Increased expenses.

  3. Contractual penalties or loss of contractual bonuses.

  4. Customer dissatisfaction or defection.

  5. All of the above
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

All are the functions Business Impact Analysis (BIA).

Multiple choice

Perception is everything. So much so that it can make or mar a company entirely. Remember the notorious Home Trade? It had created such a positive image in the public mind. By hiring top celebrities for endorsement, it had created such a beautiful make-believe world in TV commercials that almost no one doubted its intentions of doing something. What was that something was not clear to any one. _____________________. And finally when the myth got busted, everyone ran for cover, including the endorsers.

What is the most critical completion of the passage?

  1. That's why companies have full-fledged departments just to manage how they are perceived by different groups of people inside and outside them.

  2. The moral of the story is: Do something wrong if you want to, but do not get caught.

  3. Even within the corporate world, hardly anybody had any inking of what it was up to.

  4. Such examples are aplenty.

  5. Home Trade was not the only one of its kind.
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The filler has to be something which links together the previous and the forthcoming thread of thought. This is done very well by option (3).

Multiple choice

Recently a renowned model won a lawsuit against an advertising company for using a 'double' in a commercial endorsement of a beauty product. Consequently advertising companies will stop using 'look-alikes' or 'doubles'. This is bound to result in an increase in advertising costs, as famous artists charge a much higher fee than do their 'look-alikes'.

The argument above depends upon which of the following assumptions?

  1. Advertisements using renowned models are usually more effective than those using 'doubles' or less well known faces.

  2. Famous models are sometimes not available, or not willing to do 'shoots' for purely cosmetic products.

  3. The advertising industry will rely on renowned models and known faces in their commercials.

  4. The advertising industry will not use fresher and prettier models for their products.

  5. Viewers are usually unable to immediately distinguish between a well-known model and his/ her double.

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Only if advertising industry relies on renowned models and known faces (who presumably charge more) will the costs of the industry increase.

Multiple choice

An advertiser puts an advertisement on a programme of TV channel which was viewed 6 times by 5000 people in the target audience and 8 times by 5000 people in a four week period. Also during the same period, the ad is put on another programme which was viewed 4 times by 3000 people in the target audience. Calculate gross impressions for the advertisement.

  1. 82,000

  2. 70,000

  3. 30,000

  4. 52,000

  5. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

(5000*6) + (5000*8) + (3000*4) = 30,000 + 40,000 + 12,000 = 82,000  So, it is the right answer.

Multiple choice

What does 'POP' stand for in business terminology?

  1. Post Operations Procedure

  2. Place of Publicity

  3. Place of Purchase

  4. Point of Purchase
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

In marketing and retail, POP stands for Point of Purchase. It refers to the location where a customer makes a purchase decision, often supported by displays.

Multiple choice

Four Ps of Marketing is also known as

  1. Marketing Mix

  2. Marketing Concept

  3. Marketing environment

  4. Marketing strategies
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The Four Ps of marketing are Product, Price, Place, and Promotion, which collectively form the Marketing Mix.