Multiple choice

Which marketing concept is based on “Ethical Marketing practices”?

  1. The Selling Concept

  2. The Marketing Concept

  3. The Production Concept

  4. The Societal Marketing Concept
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The societal marketing concept or Ethical Marketing practice is an enlightened marketing concept which holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements and society's long term interests.

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