Multiple choice

Who defined marketing audit as “It is comprehensive, systematic, independent and periodic examination of a company's environment, objectives, strategies and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.”?

  1. Brownlie

  2. Sutcliffe

  3. Sandra Selley

  4. Philip Kotler
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Philip Kotler define marketing audit as “It is comprehensive, systematic, independent and periodic examination of a company's environment, objectives, strategies and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company's marketing performance.”

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