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  • Marketing Management Test 1
  • Which one is not a characteristic of marketing audit?
Multiple choice

Which one is not a characteristic of marketing audit?

  1. Comprehensive

  2. Systematic

  3. Independent

  4. Cultural

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

 According to Philip Kotler marketing audit is cultural examination of a company's environment, objectives, strategies and activities.

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