Multiple choice

Which advertising strategy is used in maturity phase?

  1. Reduce to level needed to retain hard core loyals<o:p></o:p>

  2. Build awareness and interest in mass market<o:p></o:p>

  3. Build product awareness among early adopters and dealers<o:p></o:p>

  4. Stress brand differences and benefits<o:p></o:p>
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The advertising strategy of stressing brand differences and benefits is followed in case of maturity phase. Hence, it is the right answer.

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