Multiple choice

Which of the following criteria should not be followed in the growth phase?

  1. To improve product quality and to add new features<o:p></o:p>

  2. To add new models and flanker products<o:p></o:p>

  3. To shift from product awareness advertisement to product preference advertisement<o:p></o:p>

  4. To increase prices and shut out price sensitive buyers<o:p></o:p>
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The criteria of lowering the prices specially for price sensitive consumers is carried out in case of the growth phase. Hence, it is the right answer.

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