Multiple choice

Companies that attack other firms including market leader in an attempt to build market share are called

  1. market followers

  2. market challengers

  3. market penetrators

  4. market nichers
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

 The goal of market penetration is to get in quickly with the product or service and capture a large share of the market. Market penetration is also a measure of the percentage of the market that your product or service is able to capture. Thus, the companies that attack other firms including market leader in an attempt to build market share are called market penetrators.

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