Multiple choice

An industry which is fighting hard to increase its market share in existing market (with new popular products) is known as

  1. market vendor

  2. market operator

  3. market leader

  4. market follower

  5. market challenger
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

A market challenger is an organization that aggressively competes to increase its market share in an existing market by introducing new products or competing aggressively. Unlike market followers who avoid confrontation, challengers actively attack market leaders to gain position. Market vendors, operators, and leaders are not terms for firms fighting to increase share.

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