Multiple choice

Bank marketing involves

  1. Product marketing;

  2. Services Marketing

  3. Combination of product and services marketing;

  4. Professional Marketing

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Bank marketing is a hybrid discipline that involves promoting both tangible products (like credit cards or loans) and intangible services (like advisory or account management). This combination is necessary because banking is fundamentally a service-oriented industry that utilizes specific financial products.