Multiple choice

A company is seeking growth in new products which relate to technology or marketing parameters with the existing ones. Its growth strategy belongs to which of the following categories?

  1. Horizontal diversification

  2. Concentric diversification

  3. Conglomerate diversification

  4. None of these

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

This is the right answer as concentric diversification happens when the company seeks growth in new products which relate to technology or marketing parameters with the ones that are in existence.