Multiple choice

Which of the following is NOT a type of product diversification?

  1. Lateral

  2. Related

  3. Vertical

  4. Horizontal
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Product diversification has standard types: lateral (new products unrelated to current business), vertical (integrating backward/forward in supply chain), and horizontal (similar products at same production level). 'Related' diversification describes the relationship between new and existing products but is not a type - it's a characteristic. Therefore, 'Related' is NOT a type of product diversification.

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