UGC Net Paper 2 (Marketing Elective)

Pro-active marketing can only be carried out if the organization follows research and brings about high level of innovation.

Internally driven businesses segment their market on the basis of product, that is they do not segment market on the basis of customers.

Served market share is the sales expressed as a percentage of the total market sales to its served market. Hence, it is larger in size.

Michael Porter is the right answer.

Syndicated service research firms gather consumer and trade information and  provide it for free. Hence, it is the right answer.

As a component of the overall market share, customer penetration refers to the percentage of the customers who buy from the company, therefore, it is the right answer.

This is the right answer as four P's belong to holistic marketing concept and integrated marketing is a part of it.

Available market refers to consumers who have interest, income and access to a particular market offering. Hence, it is the right answer.

Personal interviews are the most expensive data collection method. Hence, it is the right answer.

As described by the Ansoff's matrix, current products in new market refer to market development strategy.

Exploratory research is the right answer as it refers to research methodologies used as  preliminary research in the required area or field prior to main quantitative data collection and after the acceptance of the proposal by the client.

Consultation with experts is the procedure that involves interviewing people who themselves might not be a part of the target market but can provide an insight to market related information.

Internal -ad - hoc data refers to using the data of customer transaction and associated costs for specific purpose for eg. Change in sales after change in price. Hence, it is the right answer.

All  the three options above have to be considered while following value exploration. Therefore, option (d) is the right answer.

This is the right answer as concentric diversification happens when the company seeks growth in new products which relate to technology or marketing parameters with the ones that are in existence.

Secondary data refers to the source of information which is already available and is not developed for the problem in consideration. Hence, it is the right answer.

Panel is the right answer as the customer provides responses to questions or data repeatedly over a period of time. Hence, it is the right answer.

Perception refers to when a person selects, organizes and interprets sensory stimulation to form a meaning. Hence, it is the right answer.

The decider while making a decision can act as a initiator, payer and a user. Hence, it is the right answer.

Belief refers to thoughts about a product or brand based on one or more choices criteria.

Cognitive dissonance refers to all  the given options i.e. regret of not buying the alternative offering, uncertainty of choice and apprehensive evaluation of the product. Hence, it is the right answer.

Classical conditioning refers to the type of learning in which an already established stimulus response relationship is used to cause the same response for a different stimulus. Hence, it is the right answer.

Selective attention as a component of perception  refers to the criteria when a customer comes across and screens a particular stimulus generated for a market offering. Hence, it is the right answer.

Learning refers to change in the long time memory and is a result of information processing. Hence, it is the right answer.

Vicarious learning or modeling learning is known to be the type of learning which involves copying others or modeling oneself based on observed behavior.