Either changing the product itself or repositioning it by changing its promotional focus. It is viable alternative to new product development because, it is less expensive and is crowned with greater degree of success is called as _____
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Product repositioning
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Product change
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Product Modification
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Product development
C
Correct answer
Explanation
Product Modification involves either changing the product itself or repositioning it through promotional focus. It is a viable alternative to new product development because it requires less investment and typically has a higher success rate than developing entirely new products.