Multiple choice

Which of the following are the different options that a company have to position or reposition its products?

  1. By making altogether different claim or USP

  2. By highlighting the new product features

  3. By entering in new market segment

  4. All the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Companies can position or reposition products through multiple strategic approaches: creating entirely new claims or unique selling propositions (USPs), highlighting newly developed features to attract different customer segments, and entering new market segments where the product may have competitive advantages. All these approaches are valid positioning strategies, making D the comprehensive answer.

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