Given below are the different steps that involved in the product positioning. Arrange in them in a particular order?
i) Choosing the competitive advantage
ii) Signalling the competitive advantage
iii) Identifying potential competitive advantage
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(i), (ii) and (iii)
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(ii), (iii) and (i)
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(ii), (i) and (iii)
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(iii), (i) and (ii)
D
Correct answer
Explanation
The logical sequence for product positioning begins with identifying potential competitive advantages (iii), then choosing which specific advantage to leverage (i), and finally signalling that chosen advantage to the target market (ii). This step-by-step approach ensures a clear and effective positioning strategy.