Multiple choice

Positioning is?

  1. strategy used by company to differentiate its products

  2. uses low pricing to help capture large market

  3. introduces new products at high prices

  4. four stages of a product
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A Correct answer
Explanation

Positioning is the strategic process of designing a company's offering and image to occupy a distinctive and valued place in the minds of the target market, differentiating it from competitors.

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