Multiple choice

Which of the following is not a requirement for effective positioning?

  1. <span style="line-height:=">Positioning message should be tailored according to the target audience<o:p></o:p>

  2. <span style="line-height:=">Positioning should not deliver a unique value proposition<o:p></o:p>

  3. <span style="line-height:=">Positioning should address customer felt needs<o:p></o:p>

  4. <span style="line-height:=">The product or service should be differentiated from that of a competitor<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The statement “Positioning should not deliver a unique value proposition” is not a requirement for effective positioning. Hence, it is the right answer.

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