Commerce Accountancy · General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

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Marketing Concepts and Strategies Questions

Multiple choice

Co-opetition is same as competition.

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. True

  2. False
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Co-opetition combines cooperation and competition, meaning it is fundamentally different from pure competition. The passage highlights leveraging existing communities rather than competing directly.

Multiple choice

Which is/are the new age marketing techniques?

Directions: Read the following passage and answer the question that follows.

You need not require to create a separate community around your product from the scratch. You can very well use existing communities like Facebook which allow you to create applications and market your products. That way precious time and effort is saved and you can gain the community trust leverage of the customer, ie to say co --opetition rather than competition.

 Zapak used its gaming portal to sell its online games as downloads for as low as 99 Rs. by declaring a competition around T20 cup to its advantage. You can use community to do the same. There are different communities and one or the other will be more than eager or happy to strike a deal with real cash compared to the difficult Google adsense dollars.

Mass marketing has been rendered less alluring by new age marketing techniques like BTL marketing and Internet marketing which gives a more personalised, interactive and direct connect with the user increasing the tangibility and experiential quotient of the whole marketing campaign.

Realizing this trend many advertising agencies now offer a complete range of Integrated 360 degrees marketing solution, so you can approach an agency and get an update of how to increase your bottom-line without yourself working on the monstrous details of earning the Rupee.

Many agencies now make it a target to increase the bottom line of their clients. Cool marketing innovation by these advertisement agencies.

Well you could really gain by using internet communities to leverage your customer base. It could be something which could give you monetary leverage 0f 100-1000 times in Cash Generated. Identify a need of the customer related to your product. You could do something as simple as designing a game which educates the customer about your product or service benefits. And the same creates a Buzz around your product automatically.

Also do something new or different from your competitors. Be Humane to your customers and the customers always return even if they don’t need the product, for which you may need to only train your employees and keep them happy at workplace.

 

  1. Mass marketing

  2. BTL marketing

  3. Internet marketing

  4. B & C

  5. All of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Multiple choice

Which of the following is not a part of Porter's generic strategy?

  1. Market segmentation

  2. Cost leadership

  3. Differentiation strategy

  4. Focus
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Porter wrote in 1980 that strategy targets either cost leadership, differentiation or focus. These are known as Porter's three generic strategies and can be applied to any size or form of business.

Multiple choice

Which of the following is not a part of 'marketing mix'?

  1. Planning

  2. Product

  3. Price

  4. Place
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing mix is the combination of four inputs which constitute the core of a company’s marketing system, i.e. the product, the price structure, the promotional activities and the distribution system. Thus, planning is not a part of 'marketing mix'.

Multiple choice

In marketing, a distinctive group of consumers is known as

  1. a class

  2. a segment

  3. an emerging market

  4. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Market segmentation is the process of identifying distinct groups and/or sub-groups of customers in the market, who have distinct needs, characteristics, preferences and/or behaviours, and require separate product and service offerings and corresponding marketing mixes.

Multiple choice

According to Porter's Five Forces Model, which of the following is not a competitive force for a firm?

  1. Substitute products

  2. Buyer's power

  3. Supplier's power

  4. Unique selling proposition
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Porter’s Five Forces Analysis assumes that there are five important forces that determine competitive power in a business situation. These are: (1) Supplier power (2) Buyer power (3) Competitive rivalry (4) Threat of substitution (5) Threat of new entry

Multiple choice

Which of the following is not a method of environmental scanning?

  1. SWOT Analysis

  2. Industry Analysis

  3. GE Model

  4. PESTLE Analysis
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Environment scanning is careful monitoring of an organisation’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. There are three methods which may be used in environment scanning: SWOT Analysis PEST/PESTEL Analysis Industry Analysis

GE Model is not used for environment scanning.

Multiple choice

What according to the passage is the reason that target readers visit websites linked to weblogs that are regularly updated?

Directions: Read the following passage and answer the given question.

Content marketing since the dawn of the World Wide Web have been in the glare of publicity as a result of its available attributes about promoting a website and thus exceeding the expectations of a marketer in the end. As usual, webmasters tend to create a weblog and loading it with fine quality and informative content with the aim to enhance the customer's base and that without costing a fortune. This strategy is typically proven to show constructive results for the entire satisfaction and pleasure of webmasters.
The idea of content marketing has been extensively espoused by both online marketers as well as users. One of the biggest benefits to implement this idea is to reflect everything your website has to showcase across your readers to embolden them to visit your website and take interest in the products or services. As webmasters publish new content daily or periodically in their weblogs, it is an observable fact that target readers in abounding numbers tend to visit them, gain information and visit the website linked to it.

  1. The new content provides an insight to the website.

  2. Content marketing has obvious benefits.

  3. The weblog has to showcase the website across to prospective readers.

  4. Cannot be determined from the passage.

  5. .
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

This is the correct answer as the passage does not specify the reason for target readers visiting the websites linked to weblogs that are regularly updated.

Multiple choice

What is the passage about?

Directions: Read the following passage and answer the given question.

Content marketing since the dawn of the World Wide Web have been in the glare of publicity as a result of its available attributes about promoting a website and thus exceeding the expectations of a marketer in the end. As usual, webmasters tend to create a weblog and loading it with fine quality and informative content with the aim to enhance the customer's base and that without costing a fortune. This strategy is typically proven to show constructive results for the entire satisfaction and pleasure of webmasters.
The idea of content marketing has been extensively espoused by both online marketers as well as users. One of the biggest benefits to implement this idea is to reflect everything your website has to showcase across your readers to embolden them to visit your website and take interest in the products or services. As webmasters publish new content daily or periodically in their weblogs, it is an observable fact that target readers in abounding numbers tend to visit them, gain information and visit the website linked to it.

  1. The publicity that the World Wide Web has received

  2. Content marketing on World Wide Web

  3. The ways in which web marketers have used the World Wide Web

  4. The ways in which web marketing has benefitted web users

  5. .
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

This is correct as the passage is about content marketing on the WWW.

Multiple choice

What does the statement ‘it is an observable fact that target readers in abounding numbers tend to visit them, gain information and visit the website linked to it’ imply?

Directions: Read the following passage and answer the given question.

Content marketing since the dawn of the World Wide Web have been in the glare of publicity as a result of its available attributes about promoting a website and thus exceeding the expectations of a marketer in the end. As usual, webmasters tend to create a weblog and loading it with fine quality and informative content with the aim to enhance the customer's base and that without costing a fortune. This strategy is typically proven to show constructive results for the entire satisfaction and pleasure of webmasters.
The idea of content marketing has been extensively espoused by both online marketers as well as users. One of the biggest benefits to implement this idea is to reflect everything your website has to showcase across your readers to embolden them to visit your website and take interest in the products or services. As webmasters publish new content daily or periodically in their weblogs, it is an observable fact that target readers in abounding numbers tend to visit them, gain information and visit the website linked to it.

  1. Web users benefit from the regularly updated content.

  2. Web marketers benefit from regularly updating content.

  3. Websites popular with users are better for marketing.

  4. Websites are able to achieve the targeted numbers of users.

  5. .
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

This is the correct answer as the given statement implies that web marketers benefit from new content as the readers visit websites after reading weblogs that are regularly updated.