Multiple choice

In marketing, a distinctive group of consumers is known as

  1. a class

  2. a segment

  3. an emerging market

  4. None of these
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Market segmentation is the process of identifying distinct groups and/or sub-groups of customers in the market, who have distinct needs, characteristics, preferences and/or behaviours, and require separate product and service offerings and corresponding marketing mixes.

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