Multiple choice

Which of the following is not a part of Porter's generic strategy?

  1. Market segmentation

  2. Cost leadership

  3. Differentiation strategy

  4. Focus

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Porter wrote in 1980 that strategy targets either cost leadership, differentiation or focus. These are known as Porter's three generic strategies and can be applied to any size or form of business.