Multiple choice

Which of the following is not a method of environmental scanning?

  1. SWOT Analysis

  2. Industry Analysis

  3. GE Model

  4. PESTLE Analysis
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Environment scanning is careful monitoring of an organisation’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. There are three methods which may be used in environment scanning: SWOT Analysis PEST/PESTEL Analysis Industry Analysis

GE Model is not used for environment scanning.

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