Commerce Accountancy ยท General Awareness

Marketing Concepts and Strategies

2,239 Questions

Marketing concepts and strategies form the core of understanding consumer behavior, brand management, and product distribution. This hub covers essential topics like green marketing, packaging, pricing, and market structures. These questions are highly relevant for IBPS, SBI, and other banking examination preparation.

Brand extension strategiesPricing strategiesGreen marketing conceptsProduct packaging functionsCustomer satisfaction methods

Marketing Concepts and Strategies Questions

Multiple choice

An anti-tobacco campaign is an example of

  1. cause marketing

  2. niche marketing

  3. cross marketing

  4. anti-social marketing

  5. telemarketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

This is a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. So, anti-tobacco campaign is an example of cause marketing.

Multiple choice

Making telephone calls to prospective customers is a form of

  1. direct marketing

  2. indirect marketing

  3. ambush marketing

  4. strategic marketing

  5. social media marketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Direct marketing is about making direct contact with existing and potential customers to promote your products or services.

Multiple choice

Marketing starts and comes to an end with

  1. manufacturer

  2. distributors and dealers

  3. customer

  4. workers and staff

  5. resellers and retailers
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Customer is the person who purchase the goods for consuming and not for its further sale. This is the last stage of marketing.

Multiple choice

Which of the following is a type of compensation system whereby an advertising agency establishes a fixed monthly fee for its services to a client and media commissions received by the agency are credited against the fee?

  1. Failure fee

  2. Fixed-fee arrangement

  3. Cost-plus system

  4. Incentive-based system

  5. None of the above
Reveal answer Fill a bubble to check yourself
E Correct answer
Explanation

This is the correct answer. All above options are incorrect. The right answer is fee-commission combination.