Multiple choice

An anti-tobacco campaign is an example of

  1. cause marketing

  2. niche marketing

  3. cross marketing

  4. anti-social marketing

  5. telemarketing
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

This is a form of marketing in which a company and a charity team up together to tackle a social or environmental problem and create business value for the company at the same time. So, anti-tobacco campaign is an example of cause marketing.

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