Questions
A short and catchy song played in an advertisement is called
- caption
- bundling
- labelling
- jingle
- lagniappe
An anti-tobacco campaign is an example of
- cause marketing
- niche marketing
- cross marketing
- anti-social marketing
- telemarketing
Which of the following markets is the odd one out?
- Tea market
- Share market
- Bullion market
- Local market
- Cotton market
Making telephone calls to prospective customers is a form of
- direct marketing
- indirect marketing
- ambush marketing
- strategic marketing
- social media marketing
What do you call a company whose marketing reference point is the home market?
- Geocentric
- Ethnocentric
- Polycentric
- Regionocentric
- Swadeshi
A product purchased without any planning or search is termed as
- spot purchase
- impulse purchase
- speed purchase
- reasoned purchase
- considered purchase
A market dominated by two suppliers controlling pricing, supply, services, etc. is called
- monopsony
- oligopoly
- duopoly
- monopoly
- oligopsony
Based on the classification of media in advertising, find the odd one out.
- Rural promotion van
- Television
- Hoarding
- Billboard
- Neon sign
A person who is most likely to purchase your product is called a
- prospect
- retrospect
- customer
- ambassador
- promoter
The marketing of environment-friendly products is known as
- green marketing
- yellow marketing
- red marketing
- black marketing
- none of these
Marketing starts and comes to an end with
- manufacturer
- distributors and dealers
- customer
- workers and staff
- resellers and retailers
A branch in which of the following places would be an example of inclusive banking?
- Marine Drive
- Writers Building
- Bandra
- Juhu
- Dharavi (slums)
Making special products to suit every other customer is known as
- customisation
- digitisation
- generalisation
- cartelisation
- product development
The process of acquiring goods from suppliers is known as
- production
- marketing
- sales
- procurement
- accounting
A strategy that seeks to increase profitability through greater sales volume obtained from new products and new markets is called
- diversification
- test marketing
- positioning
- segmentation
- market expansion