Multiple choice

Marketing spend in recession should be

  1. increased or maintained

  2. reduced

  3. reduced and then increased

  4. none of these
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Marketing theory suggests that during recessions, companies should increase or maintain marketing spending rather than reduce it. This counterintuitive approach helps maintain brand visibility, capture market share from competitors who cut spending, and position for recovery. Reducing marketing spend during recession is widely considered a strategic mistake in business management.

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