Business and Corporate Affairs Quiz

Marketing theory suggests that during recessions, companies should increase or maintain marketing spending rather than reduce it. This counterintuitive approach helps maintain brand visibility, capture market share from competitors who cut spending, and position for recovery. Reducing marketing spend during recession is widely considered a strategic mistake in business management.

Satyam Computers was involved in a major accounting fraud in 2009, known as the Satyam scandal - India's largest corporate fraud. Founder B. Ramalinga Raju confessed to manipulating accounts by over $1 billion. Wipro, Infosys, and TCS had no such accounting fraud scandals during this period.

Bharati Airtel launched its 3.5G (HSPA+) network in Sri Lanka in 2009, making option C correct. 3.5G represents an enhancement over basic 3G, offering faster data speeds. The company entered the Sri Lankan market with this advanced network technology. 2.5G was older technology (GPRS/EDGE), and 4G came later.

After the massive Satyam accounting scandal broke in January 2009, the government-appointed board included several eminent business leaders to restore credibility. Deepak Parekh, chairman of HDFC, was one of the key figures brought in to help restructure the company. The other options include Kiran Karnik (also appointed to Satyam board) and C. Achyuthan (a SEBI member involved), but Ramalinga Raju was the perpetrator of the fraud.

IBN7 was a Hindi-language news channel launched by CNN-IBN (now CNN-News18) in 2006. It focused on Hindi-speaking audiences across India. The other options are incorrect as IBN7 was not an English, Tamil, or Bengali channel - those would be served by other Network 18 properties like CNN-IBN (English).

IBN7 was owned by Network 18 Group (now TV18 Broadcast Limited), which is one of India's largest media conglomerates. Network 18 also owns other channels like CNN-IBN, CNBC-TV18, and Colors. The India Today Group owns Aaj Tak and Headlines Today, while DNA is a newspaper, not a media network owner.

Howard Stringer served as CEO and President of Sony Corporation from 2005 to 2012, making him the CEO in 2011. He was the first non-Japanese CEO of Sony. Steve Jobs was Apple's CEO, Bill Gates was Microsoft's chairman/CEO, and Adam Smith was an 18th-century economist unrelated to Sony.

PricewaterhouseCoopers (PWC) was the auditor of Satyam Computer Services during the period when the massive accounting fraud (over $1 billion) was perpetrated by B. Ramalinga Raju. The Satyam scandal led to questions about PWC's audit practices. Ernst and Young and S.C. Bhagat are other audit firms not involved with Satyam.

Raymond Limited, one of India's leading textile and apparel companies, was established in 1925. It started as a small woolen mill in Thane, Maharashtra. The company has since grown into a major brand in suiting and apparel retail in India. The other years (1938, 1945, 1962) are incorrect.

In 2011, Facebook had approximately 800+ million active users, making it the largest social networking site at that time. Google had fewer active users on its social platform (Google+ launched in 2011), while Yahoo and MySpace were in decline. Facebook's growth accelerated after 2009-2010 and continued through 2011.

Yahoo was founded in January 1994 by Jerry Yang and David Filo while they were graduate students at Stanford University. The name Yahoo is an acronym for "Yet Another Hierarchical Officious Oracle." Jerry Yang served as Yahoo's CEO and later as Chief Yahoo until 2012. The other options are incorrect.

Sprint Nextel Corporation was an American telecommunications company headquartered in Overland Park, Kansas, USA. The company was formed by the merger of Sprint Corporation and Nextel Communications in 2005.

Sprint Nextel was a telecommunications company that provided wireless voice and data services. It was not involved in steel production, cement manufacturing, or shoe production.

WiMax (Worldwide Interoperability for Microwave Access) is a different type of technology compared to 3G, 4G, and LTE, which are all mobile telecommunications standards. WiMax was designed as a broadband wireless alternative to cable/DSL, while the others are cellular network technologies that evolved through generations (3G, 4G) with LTE being a 4G standard.

NIXI (National Internet Exchange of India) is a non-profit organization established to provide neutral Internet Exchange Point services in India. Nasscom is an industry association, ICANN coordinates global Internet naming systems, and WAN is a type of computer network, not an organization.